Annabell Cox
Corporate Sustainability
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Biography
Annabell is a seasoned communications and sustainability professional and Affiliated B Leader with extensive experience in both the private and public sector. As a purpose expert, she leads authentic and value-driven communication strategies through her expertise gained in various positions at IMD Business School and the World Economic Forum. Multilingual, she excels in sustainability best practices, communication strategies, project management and multistakeholder engagement. .
From
Switzerland
Member since
2024-11-07 11:28:49
Expert profile
Strategy Communication
€171.00/hr
As a communication professional, I am able to accompany you in the development of a communication strategies as well as find cost-effective and efficient processes to implement the plan. My tactical abilities in communications and marketing reach from content development and planning to performance marketing campaigns, analysis and measurement across digital and traditional media channels.
Sustainabe Business Model
€171.00/hr
Driven by my social and environmental values, I deliver high-quality outcomes efficiently within time and budget. My empathy and customer focus allow me to deeply understand stakeholder needs and build strong, enduring relationships. Dedicated to advancing sustainable practices, I am enthusiastic about guiding small and medium enterprises toward impactful change. By fostering strategic partnerships, I aim to help them achieve their goals while driving positive social and environmental impact.
Sustainability Integration
€171.00/hr
Sustainability should be integrated from the strategy across all the operations and value chains. To offer you best efficiency and enhance your productivity, I accompany you in the thought process and design on how to integrate sustainable practices across your organization.
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About Annabell
Skills & Expertise
Skills
ESG Communication
Strategic Alignment
GRI
TCFD
Sustainable Business Model Innovation
Resilient Business Model
CSRD
System Thinking
Change Management
Expertise
Strategy Communication
Sustainabe Business Model
Sustainability Integration
Spoken languages
English
French
German
Italian
Soft skills
Adaptability
Collaboration
People Communication
Teamwork
Problem Solving
Critical Thinking
Emotional Intelligence
System Thinking
Leadership
Qualification
Eligibility
- Education :-
- DAS Marketing Management, University of Lausanne
- Certificate, Digital Marketing Straetgies, IMD, Lausanne
- Certificate, Business Sustainability Management, University of Campbridge
- Affiliated B Leader, B Lab Switzerland
Industrial Information
Proficient in
- Industries :-
- Hotel Management
- Education
- Professional Services
- Sports Management
- Travel and Tourism
Your Expertises
Expertise
- Expertises :-
- Development of Purpose, Values, Mission and Vision
- Employee Engagement
- Purpose Workshops
- Process Improvement
- Project Management
- Multi-channel Communications and Marketing
Work Experience
Total Experience
- Experience :-
- Project Lead - Marketing & Communication, University of Applied Sciences and Arts (HSLU)
08/2021 - Present
Lucerne, Switzerland
Lead in the promotion of executive education programs across media channels, launch and development of new HSLU Alumni Community, design and implementation of value proposition for engagement incl. events, communications, and partnerships.
- Achieved a 50% increase in member engagement and boosted alumni participation by 35%.
- Freelance, LEAD-WiSE,
Duillier, Switzerland
Advise clients in value proposition development, promotions and thought leadership communications, sustainability strategy, measurement and reporting. Guide purpose-led organizations in the B Corp certifi cation. Accelerate stakeholder engagement.
- Expanded a client's fi rm business by 37% within 24 months, increased own business in average of 113% every year.
- Marketing Manager, B2B
IMD Business School
10/2018 - 12/2020
Lausanne, Switzerland
Co-designed B2B marketing approach to drive sales, produced content for performance campaigns and business development, conducted product launches, monitored quality control of courses, developed knowledge partnerships (SEF) and drove synergy between IMD and partners to enhance impact and visibility, led a team of two people.
- Contributed to an increase of 10% in revenue.
- External Consultant, UEFA
04/2016 - 07/2018
Nyon, Switzerland
Coordinated broadcast logistics, venue setup and communications as well as staff arrangements for EURO2016, managed digital media operations for UEFA competitions incl. budget management.
- Improved the service quality delivery of main vendors by 11%.
- Admissions Manager, La Côte International School
08/2014 - 03/2016
Aubonne, Switzerland
Orchestrated the admissions and marketing department, drove B2C sales incl. parent visits, curriculum orientation, special needs, generated new business partnerships to drive economic growth and brand visibility in Switzerland and globally.
- Grew business by 17% in 18 months.
- Associate Director, Engagement Services, World Economic Forum
07/2012 - 06/2014
Geneva, Switzerland
Headed engagement strategies and communications for the Annual Meeting in Davos and Forum initiatives, created innovative content and collaterals, improved engagement processes. Led a team of 5 members.
- Increased partner participation at events by an average of 18%.
- Senior Manager, Business Engagement and Partnership, World Economic Forum
07/2009 - 06/2012
Geneva, Switzerland
Designed and implemented outward-facing communications and engagement strategies for strategic partners, enhanced partner experiences and visibility during Forum events and improved the value proposition, created a partnership platform for self-service, monitored impact and progress, led a team of six members.
- Increased partner participation by 23% across Forum meetings through targeted outreach and personalized engagement communications.
- Event Operations Manager, Partnership. World Economic Forum
09/2006 - 06/2009
Geneva, Switzerland
Organized conferences for 20-350 attendees, designed and innovated events, enhanced benefi ts and customer services for the Annual Meeting in Davos and worldwide.
- Helped to increase the number of partnerships of 90%.
- Hospitality and Event Manager, World Economic Forum
04/2004 - 08/2006
Geneva, Switzerland
Successfully setup, organized and branded meetings, managed hotels, catering, transportation, developed security concepts and partnerships, led post-event analysis
- Successfully delivered 25 events in average per annum.
- Various positions within hospitality management, Luxury hotel brands
03/1998 - 03/2004
New York, USA/ Freiburg, Germany/ Geneva, Switzerland
Positions included B2B sales and business development, marketing, cashier desk and front office
Business Detail
Help us understand more about the business
- Company Name :- LEAD-WiSE
- Company User Name :- LEADWISE
- Website Url :- https://lead-wise.org/
- Type :- Business (more than 1 employee)
- Linkedin ID :- https://www.linkedin.com/company/lead-wise/
- Public ID :-
- Text ID :-
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