Candelaria Primero Narvaez
Corporate Sustainability/ Circular Operations
Expertise
- Expertises :-
Experience
2.2021 - present | Business, Product & Marketing Sr. Advisor & Mentor
I work with startups and organizations around the globe, in the intersection of Business, Growth & Product.
Business Model & Market Fit, Product Validation, Growth & Innovation strategy, and Marketing plans.
9.2022 -6.2023 | Sr. Advisor Marketing & Innovation
(as Seeds talent) Worked with an amazing global team on Marketing & Innovation plans for Americas.
6.2021 - 10.2021| fabriik GM (General Manager) contractor
Oversaw daily operations and business for Crypto wallet and Tokenization products.
Ensured strategic goals, business model, setting operation policies, developing and maintaining budgets, managing resources in collaboration with leaders of different areas.
CEO and President report.
1.2020 - 6.2021| Santander Digital Marketing & Growth Lead
Developed and led Digital & Growth plans with awesome teams to launch and grow Santander’s new business.
·Santander MODO: achieved year goal by April and +9%CVR with own media strategy.
Top 1 business of Santander Argentina.
·Getnet: 41% acquisition of customers,+300K App downloads with cost 75% under benchmark
and CAC under industry in 5 months. Top 2 businesses of Santander Argentina.
·Todo en Cuotas soft-launch:+56K leads, CPL under the industry and 2,34%CVR in 2 months. ·Insurance: +65% growth YoY,+300% growth quality traffic to public/private channels and CAC 50% under the industry average in 9 months.
Multiplicadora Agile for Santander Academy: Design Thinking workshops.
7.2018 - 11.2019| Rebanking (now named Reba) Head of Marketing & Growth
Developed and led Growth & Marketing on/off strategy. Led and worked with an extraordinary team to achieve: 28% CVR, 57% active accounts, 37% retention and CAC under the industry average in 4 months from launching.
CEO and COO report.
8.2017-1.2018| Conway + Partners Global Operation and Production Manager
Oversaw Operations executions.
·Main client: SANDOW. Led and worked with an amazing team in Material Bank product development end to end and launching campaigns.
CEO report.
12.2015-8.2017 | Wunderman Sr. Project Manager
Main client: United Airlines
·Polaris Business Class launching
·Led and worked with a great designated team for out of scope project share of wallet domestic, that with outstanding results took us to develop its international expansion: "Big Blue”.
7.2014-12.2015| Paez eCommerce & Digital Manager
Worked with a great team that, in time record, launched globally paez.com.
Led Digital Marketing and UX/UI. Later, added Inventory, marketplaces and P&Ls.
Shopify chose us for a successful business case.
Co-Founders report.
Content Lead
Developed and led the global Content strategy and plans. Created Tone & Voice,Social Media and Design manuals to be used all across the globe by +50 resellers.
Facebook Business contacted us as a success case.
10.2013-6.2014 | Tucci Digital & Ecommerce Manager
Led the Digital & e-Commerce strategy, reaching a 300% growth in sales over the first 3 months. After that, the amazing warehouse team gave us a special spot for inventory ;)
10.2011-5.2013 | Social Snack Sr. Producer & Account Manager Main client: PUMA LATAM
·Puma Connect App; first gamification of fitness apps in the region. ·Puma Urban Art event.
·Puma Live first streaming YTB show.
·Puma Latam site content strategy.
Led and worked with an innovative team for Puma LATAM projects, with Agile methodology, in digital products & plans.