Sales AI Engineering for B2B Companies

B2B companies face significant obstacles in building a consistent, high-quality sales pipeline:

• Lead Generation: Generating qualified leads is difficult, particularly when relying solely on inbound strategies.

• Targeting ICPs: Accurately defining and reaching buyer personas (e.g., CMOs, Marketing Directors) across channels is complex.

• Inbound-Outbound Disconnect: Misaligned messaging between inbound and outbound efforts results in missed opportunities.

• Scaling Results: Hiring additional sales reps often leads to diminishing returns without optimized processes.

• Limited Tool Impact: Platforms like Apollo or HubSpot underperform without tailored workflows and team alignment.

• Personalization at Scale: Delivering tailored outreach to thousands of leads is resource-intensive.

• Negative ROI: High investments in sales and marketing campaigns frequently fail to yield profitable results.

Sales Lead Automation addresses these challenges by integrating AI, automation, and data-driven GTM strategies. We design and execute custom, multi-channel campaigns that generate, enrich, and qualify leads, delivering booked meetings with your ICP. Our end-to-end service includes infrastructure setup, campaign management, and real-time analytics, ensuring a scalable pipeline that maximizes ROI.

Discover

• Conduct a 1.5–2 hour discovery workshop to define your ICP (e.g., Industry, CEO, VPs of Marketing), business goals, and campaign strategies.

• Analyze competitors and ideate tailored outreach approaches aligned with your GTM objectives.

Setup

• Build a scalable outreach infrastructure:

  • Purchase and configure domains.

  • Create mailboxes (3 per domain) for optimal deliverability.

  • Execute a 2-week email warmup to ensure inbox placement.

  • Optimize LinkedIn profiles and configure automation tools for outreach.

• Set up a CRM (Notion or HubSpot) with automated pipelines and lead tagging.

Produce

• Source and enrich leads using tools like Apollo and Clay, targeting your ICP.

• Craft AI-powered, hyper-personalized outreach messages with 3–8 variations per sequence.

• Launch 3 initial campaigns across email, LinkedIn, WhatsApp, and cold calling.

Scale

• Deliver multiple campaigns (e.g., referral-based, website visitor, LinkedIn engagement) to maximize lead generation.

• Integrate campaigns with CRM for automated follow-ups and meeting bookings.

• Deploy campaigns across channels, ensuring consistent messaging and high engagement.

Collaborate

• Provide access to a collaboration workspace for campaign planning, lead tracking, and performance reviews.

• Enable real-time feedback and approvals via Notion or HubSpot dashboards.

Maintain (Optional Add-on)

• Ongoing infrastructure maintenance (domains, mailboxes, deliverability).

• Campaign optimization and refreshes based on performance insights.

• Tool scaling to support growing lead volumes.

• 50–80 Booked Meetings: Secure 50–80 high-quality sales meetings with your ICP in 2–6 months.

• 40% Higher Reply Rates: AI-driven personalization boosts engagement across channels.

• Scalable Pipeline: Generate and qualify thousands of leads with automated workflows.

• Integrated Campaigns: Seamless inbound-outbound strategies for consistent messaging.

• Positive ROI: Optimize campaigns for profitability with real-time analytics.

• Scalable Lead Generation: Build a predictable pipeline with automated, multi-channel outreach.

• Executive Focus: Free your sales team to focus on closing deals, not prospecting.

• Time & Cost Efficiency: Save up to 70% on lead generation costs compared to traditional SDR teams.

• Business Impact: Increase conversion rates and revenue with targeted, personalized campaigns.

• Delivered by a dedicated GTM strategist with expertise in B2B sales and AI Experts in Tools and Workflows and .

• Includes full access to a collaboration workspace and comprehensive onboarding.

• Remote-first setup, enabling global delivery with no geographic limitations.

• Attend the initial discovery workshop to align on ICP and outcomes.

• Provide access to LinkedIn profiles or others for optimization (if applicable).

• Review and approve campaign strategies and outreach messages.

• Share CRM preferences (e.g., Notion, HubSpot) for integration.

• Take over follow up inbound processing, e.g. lead calls 

Sales Lead Automation empowers growth-stage B2B companies, SAAS, digital agencies, and industrial firms to build a predictable, high-quality sales pipeline. From lead generation and enrichment to multi-channel outreach and meeting bookings, our service eliminates traditional prospecting bottlenecks, delivering qualified sales opportunities at scale.

With AI-driven personalization, integrated inbound-outbound campaigns, and real-time analytics, Sales Lead Automation transforms how teams acquire customers—keeping your sales process efficient, targeted, and results-driven.