Sustainability Content Creation

Investing in sustainability initiatives can help a company's bottom line, encourage innovation, and become a factor of differentiation among their competition. Companies will only be able to reap the latter, however, with an effective sustainability communication strategy in place to engage their clients, employees, and other stakeholders.

The core problem: If a company is advancing in their sustainability roadmap but not communicating on it, they're missing out on reputational gains, competitive advantages, and stakeholder trust.

Additional challenges companies face:

• Lack of in-house expertise to translate technical sustainability data into compelling narratives
• Need for content that's both scientifically accurate and commercially effective
• Difficulty balancing multiple audience needs (investors want data; customers want stories)
• Limited capacity during peak reporting seasons
• Risk of greenwashing when content lacks framework alignment and credibility
• Struggle to differentiate sustainability messaging from competitors

My services are focused specifically on content creation—delivering articles, research papers, case studies, and report sections that showcase your sustainability work effectively.

What makes this different: Unlike generalist copywriters, I bring deep expertise in sustainability frameworks and strategic communication. This means your content is:

• Technically credible – Framework-aligned (GRI, TCFD, etc.) and audit-proof
• Strategically valuable – Serves business objectives like lead generation, thought leadership, or investor confidence
• Audience-calibrated – Tone and depth matched to your target readers (from technical experts to general consumers)
• Cross-industry translatable – Experience spanning financial services, logistics, manufacturing, and more

My approach is flexible based on your needs:

• Early-stage companies may benefit from case studies and thought-leadership articles to prove their value proposition
• Established organizations might need research papers to position themselves as industry authorities
• Companies with existing reports may require expert writing support for specific sections during busy reporting cycles

Important note: This service focuses on content creation only. For companies requiring full report project management, stakeholder engagement, or strategic roadmapping services, those are available as separate dedicated offerings.

1. Content strategy consultation – Understanding your goals, audience, and messaging needs
2. Research and data synthesis – Gathering credible sources and framework alignment
3. Writing and narrative development – Creating compelling, accurate content
4. Stakeholder interview facilitation (for case studies) – Extracting key insights efficiently
5. Content editing and refinement – Ensuring clarity, accuracy, and brand alignment
6. Multi-format adaptation – Providing content in formats suited to your distribution channels

Optional add-on activities:

• Spanish translation services
• Social media content kits derived from core content
• Presentation decks based on written content
• SEO optimization for digital content

Strategic sustainability content that engages your desired audience and helps your company reach specific goals:

Thought Leadership & Authority:

• Position yourself as a subject-matter expert in your industry
• Get cited by media, industry associations, or policy makers
• Secure speaking opportunities at conferences and events
• Build credibility with investors and potential partners

Commercial Impact:

• Drive lead generation through valuable educational content
• Support sales cycles with proof-of-impact case studies
• Differentiate from competitors through unique insights
• Increase website traffic and engagement metrics

Reputation & Trust:

• Showcase environmental or social initiatives authentically
• Build stakeholder confidence through transparent communication
• Attract sustainability-focused customers and talent
• Strengthen brand reputation and social license to operate

Operational Efficiency:

• Reduce internal workload during peak content or reporting seasons
• Ensure consistent quality across sustainability communications
• Avoid greenwashing risks through framework-aligned content
• Create reusable content assets for multiple channels

Ensure you're getting maximum return on your sustainability investments!

When you invest in sustainability initiatives but don't communicate effectively, you lose:

• Competitive differentiation opportunities
• Investor and customer confidence
• Employee engagement and talent attraction
• Media coverage and industry recognition
• Sales opportunities and partnership potential

This service helps you:

• Convert sustainability investments into reputation assets
• Reach stakeholders with content that's credible and compelling
• Save time by leveraging expert sustainability knowledge
• Avoid costly mistakes like greenwashing or framework misalignment
• Build a library of content assets for ongoing use

Why work with a specialist: Generalist writers require extensive briefing and risk technical inaccuracies. Sustainability consultants often produce dry, report-style content. I bridge both worlds—delivering content that's technically sound AND engaging to read.

All Industries

Although I have the most experience in the financial sector (banking, investment, insurance, fintech), I've successfully created sustainability content for companies across diverse industries including:

• Logistics & Supply Chain (customs brokerage, freight)
• Industrial & Manufacturing (dredging, construction, production)
• Technology & Software (SaaS, clean tech)
• Professional Services (consulting, legal, accounting)
• Consumer Goods & Retail
• Energy & Utilities
• Healthcare & Life Sciences

Cross-industry translation capability: My strength is making complex, niche sustainability topics accessible and compelling regardless of sector. Whether you're explaining Scope 3 emissions in financial services or circular economy principles in manufacturing, I translate technical concepts for your specific audience.

To ensure successful content delivery, clients should provide:

Communication & Access:

• Transparent and regular communication (responses within 24-48 hours for routine questions)
• Clear expectation setting (goals, audience, tone preferences, brand guidelines)
• Access to necessary stakeholders for interviews or clarifications (especially for case studies)
• Designated point of contact for approvals and feedback

Materials & Information:

• Background materials (prior reports, data, brand assets, etc.)
• Access to subject-matter experts if technical clarification needed
• Raw data or information sources (for report sections)
• Timely feedback during revision cycles

What you DON'T need to provide:

• Extensive briefing documents (I ask the right questions)
• Perfect data (I can work with what you have and note limitations)
• Pre-written outlines (I develop content structure)

Note: Unresponsive clients or those requiring extensive back-and-forth beyond the scope will impact delivery timelines. Clear, efficient communication ensures the best results.

1. Discovery Meeting (30-45 minutes)

• Understand your goals, audience, and success criteria
• Review any existing materials or background information
• Discuss tone, style, and format preferences
• Clarify timeline and revision expectations

2. Proposal & Scope Agreement

• I provide a clear scope document outlining deliverables
• Pricing confirmation based on selected option
• Timeline with key milestones
• Number of revisions included

3. Project Kickoff & Research Phase

• Background research and source gathering
• Framework review (if applicable)
• Stakeholder interview scheduling (for case studies)
• Outline or structure development

4. First Draft Delivery

• Complete draft delivered by agreed deadline
• Accompanied by brief notes on approach and sourcing
• Formatted in your preferred format (Google Doc, Word, etc.)

5. Feedback & Revision Cycle

• You provide consolidated feedback
• I incorporate revisions within 24-48 hours
• Repeat feedback loops for the pre-agreed number of revisions (typically 2-3 depending on option selected)

6. Final Delivery

• Polished, publication-ready content
• Multiple formats if requested (PDF, web, slide deck, etc.)
• Source citations and references included
• Usage rights transferred to client

7. Optional Post-Delivery Support

• Available for minor clarifications or tweaks (within 14 days)
• Additional services like social media adaptation available as add-ons

Typical timelines:

• Articles: 3 days from kickoff to final delivery
• Case studies: 7 days from kickoff to final delivery
• Research papers: 10-14 days from kickoff to final delivery